Redefining Soulful Hospitality
Purposeful · Personal · Rooted
We are a collective of designers, strategists, and hospitality professionals dedicated to shaping meaningful spaces and over two decades of experiences. Blending expertise in architecture, operations, commercial strategy, and wellness curation, we deliver high-impact projects grounded in authenticity and built for lasting value.
Inside Imajinativ
Vera Fitriana
FOUNDER · COMMERCIAL STRATEGIST · VOYAGE CURATORVera Fitriana
FOUNDER · COMMERCIAL STRATEGIST · VOYAGE CURATORShaped business hotels, luxury resorts, boutique properties, and large-scale convention destinations, from pre-opening to sustained commercial success with over 25 years in hospitality and commercial leadership. At the helm of Imajinativ, she guides the intersection of strategy and travel, advising hospitality ventures while curating tailor-made journeys for discerning travelers. This work blends commercial insight with deep destination knowledge, shaping purposeful hospitality concepts and culturally rich travel experiences, delivered with quiet precision across Indonesia and beyond.
Eka Fritz
WELLNESS CURATOR HOSPITALITY CONSULTANTEka Fritz
WELLNESS CURATOR HOSPITALITY CONSULTANTTwenty years across Asia’s most celebrated resorts and destinations have given Eka Fritz one rare ability to see what a place truly carries, and shape it into something guests never forget. At Imajinativ, she builds wellness concepts rooted in local wisdom — each one designed to deepen belonging and give guests a reason to return.
Tri Savitri Setiawati
ASSET MANAGEMENT · OPERATION SETUP HOSPITALITY CONSULTANTTri Savitri Setiawati
ASSET MANAGEMENT · OPERATION SETUP HOSPITALITY CONSULTANTAn operations leader with a track record across Four Seasons, Regent, Expedia, and Colliers known for building systems, teams, and readiness before the first guest arrives. At Imajinativ, she ensures every venture is operationally grounded from day one.
Budi The Toy Poodle
FUN MANAGER IMAJINATIVBudi The Toy Poodle
FUN MANAGER IMAJINATIVBudi is Imaji-nativ’s resident morale booster and unofficial quality-of-life consultant. A Toy Poodle with impeccable timing, he appears whenever spirits need lifting. His duties include supervising coffee breaks, encouraging walk pauses, and occasionally joining photoshoots. While he offers no formal opinions on design or strategy, his presence is widely credited with improving team morale, creative energy, and overall mood. Paw-ered by naps. Motivated by treats.
Sasqia Ardelianca
ARCHITECT · MULTIDISCIPLINARY CREATIVE ATELIERSasqia Ardelianca
ARCHITECT · MULTIDISCIPLINARY CREATIVE ATELIERAn architect and interdisciplinary creative whose work bridges space, story, and cultural context. Grounded in architectural history and humanistic design, the practice blends spatial storytelling, cultural sensitivity, and environmental awareness. Through creative direction and contextual design, meaningful ideas are translated into immersive environments that reflect identity, connection, and purpose.
Lived, Not Learned
Before Imajinativ, there were voyages. Vera, alongside her partners, carved their path through hotels, conventions, Travel Agent and global hospitality brands, each accumulating a depth of experience that spans over two decades. Here is where those paths converge: a testament to the people behind the work, and the depth they bring to every strategy, every story, every brand.
A portion of Imajinativ's hospitality consulting profits flows into community initiatives, creating meaningful social, economic, and environmental impact in the places our journeys touch. Every journey contributes. Every contribution is accountable.
Your Voyage, Your Way
Gunung Leuser National Park
Lake Toba & Samosir
Mentawai
Borobudur Sunrise
Bromo Tengger Semeru
Mount Ijen
Kota Yogya and Beyond
Dieng Plateau Misty Landscapes, Temples
Kota Bandung and Beyond
Tegalalang
Sidemen
Lovina
Ubud
Amed
Munduk, Mountain Villages
Desa Tenganan in Karangasem, Desa Sembiran in Buleleng
Tanjung Puting National Park
Derawan Islands
New Gilis; Gili Nanggu, Gili Sudak, Gili Kendis
Mount Rinjani
Ngada Villages
Kelimutu & Moni Beyond Sunrise
Komodo National Park
Pink sand beaches, Komodo Islands
Wae Rebo Villages
Baliem, Wamena
Raja Ampat
Karawapop lagoon, Papua
The Spice Islands
Ora Beach & Seram Island
Tana Toraja
Bunaken National Park
Bira & the Phinisi Heritage
Banggai Islands
Moyo Island and Mata Jitu Waterfalls
Whale Shark Experience in Saleh Bay
Satonda Island & Volcanic Salt Lake
Weekuri Lagoon and Mandorak Beach
Nihi & the West Sumba Coastline
Ratenggaro Village and Praijing Village
Kampung Praiyawang-Rende
Spiderweb
Ricefield Kampung Wohe
